Compare Betting Offers Across Leading UK Sites

There are a lot of betting offers presented to prospective customers by online bookmakers, which can make things both confusing and complicated for anyone trying to search out a great deal that suits their requirements.

To help you navigate this area, we’ve put together this resource to help you compare betting offers from the UK’s leading sportsbooks.

We’ve listed the best UK betting deals and compared the attributes that make each site different to the other, taking into account a variety of factors which include the value of the odds being offered, the overall quality of the offer, the requirements you have to fulfil as a customer to benefit from the offer, and the different types of welcome bonus offers that may be available at any given time to new customers.

Compare the best betting offers

Spending some time investigating and comparing betting offers is worthwhile, as there are a wide variety available. Once you have registered with a betting brand you are then considered an existing customer and will be unable to sign up again. It’s not uncommon for some players to delete an old account and try to sign up again, however this can jeopardise any future winnings.

Manipulating the bonus process is against the Terms and Conditions of the bookmakers, and will only lead to issues. It is however a common occurrence as players seek to gain from the bonus schemes offered by betting brands. It’s also a good reason that savvy sports fans take time to compare the best betting offers.

⭐Bet £10 & Get £30 In Free Bets!!!!⭐
New customers only • Min deposit £10 • A qualifying bet is a ‘real money’ stake of at least £10 • Min odds 1/2 (1.5) • Free Bets credited upon qualifying bet settlement and expires after 7 days • Free Bet stakes not included in returns • Deposit balance is available for withdrawal at any time • Withdrawal restrictions.
⭐Bet £10 & Get £60 In Free Bets!!!!⭐
New UK & NI customers only. Promo code ‘SPORTS60’. Deposit & place first sports bet of £10+ in one bet transaction, at odds of Evens (2.0) +. settled within 7 days of registration. First bet must be on Sports. £60 in Free Bets credited within 48 hours of bet settlement, 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 60 Free Spins on Justice League Comics. 7-day expiry.Full T&Cs apply.
⭐Bet £10 & Get £30 In Free Bets!!!!⭐
New William Hill online customers only. Minimum unit stake of £10/€10 at odds of 1/2 or greater. Only the “win” part from Each Way bets will count. Free bet terms, payment method & country restrictions apply. Free bets credited as 3 x £10/€10. Free bet stakes are not returned as part of the settlement of successful free bets. All Free Bets must be wagered within 30 days.
⭐Bet £10 & Get £10 In Free Bets!!!!⭐
T&Cs apply. New players only. Qualifying bet(s) must have minimum odds of 4/5 and must be settled before triggering free bet. 18+.

What are the wagering requirements for betting offers?

In order to benefit from an offer from a betting website, a new customer will be required to fulfil certain criteria which often centre around wagering, or how much – and how – they will bet in order to be able to “unlock” the offer.

Betting offers, no deposit deals and free bets aren’t always as clear cut as they’re made out to be however, so there are some key things to be aware of when comparing offers across bookmakers.

When looking to compare the best betting offers, familiarising yourself with the terms and conditions is important and wagering is probably the most important of them all. When you receive a bonus amount as a new player, consider that the betting site is offering you free cash. They may not let you withdraw that bonus as easily as it has been given to you, and there are likely to be conditions around how you can wager that amount that you have received.

You may have to deposit real cash or perhaps even pay through a certain amount by wagering a total amount in bets before you can access withdrawals. 30-day limits often apply to bonuses as well, but these can vary from betting offer to betting offer.

We try our best to list terms and conditions on our site, but they also change on a regular basis, so make sure you view the bonus terms at the point of purchase on the betting site to ensure you are aware of the latest status.

When you compare betting offers, whether it’s for new customers or existing customers, some of the terms you’re likely to come across include:

  • Bet Credits/Free Bets: This may be named differently across varying betting brands, but this will be a specified amount of credit added to your account and which you can use to bet with, once you have met the qualifying conditions of the offer. Usually you have to place a specified number of wagers of a minimum amount before getting a free bet or bet credits.
  • Money Back/Risk Free: A money back offer effectively offers the player an insurance, whereby they will be returned their stake if their bet doesn’t come in. This is a popular offer from bookmakers, for both new and existing customers, and is also be marketed as a “risk free” bet by some.
  • Best Odds Guaranteed (BOG): Best Odds Guaranteed on specific markets. This often relates to horse racing where the bookie will change your price to the starting price if it is better.

Welcome Bonus Offers: What are they and how do they work?

Welcome bonus offers are highly popular, both from the bookmakers’ perspective for attracting new customers, and for prospective players who are looking for the best available incentive to sign up to a betting brand.

Welcome offers are for new customers only, so you’ll only be able to benefit from a bookmaker’s welcome offer if you are signing up with them for the first time. If you have an account with any of the listed betting sites already, you won’t be entitled to the welcome offer.

A welcome bonus offer will give a new customer a specific type of bet as a reward for signing up. Often, these offers will be presented in a variety of ways, so here is a guide to some of the terms you’ll come across to help you understand just what you’ll be comparing across bookmakers:

  • More than deposit: Earn a welcome bonus that is more than your first deposit amount.
  • Matched deposit: Earn a welcome bonus that matches your first deposit.
  • Less than deposit: Earn a welcome bonus that is less the amount of your first deposit (rare).
  • No deposit: You can earn a welcome bonus without having to make a cash deposit.
  • Free bet: You get a fixed amount of credit to place as a first bet. This is often accompanied by a requirement to make a minimum deposit in your account, or to place a bet of a minimum amount.
  • Risk free bet: A bet that will return all or part of your stake (either as cash or credit on your account) if your bet is unsuccessful. This can also be presented as Cash Money Back bet.
  • Enhanced odds offer: New customers are offered exclusive odds on a market at 20/1 instead of 8/1, for example. This can also take a number of other forms, such as a doubling of the odds on offer.
  • In-play profit boost: You get to select a profit boost up to a fixed percentage with your first in-play bet.

About The Gambler

Ryan Murton is the Editor-in-chief at Bookies Reviews. He is a keen football & boxing fan. He also has an interest in the NFL. He is a passionate Burnley supporter & also likes the Green Bay Packers.

Ryan has previously worked for bookmakers like Betfair & Paddy Power, as well as working at Oddschecker, the odds comparison platform.

You can follow Ryan on Twitter or find him on LinkedIn.