ProsSafe & secure16+ years oldQuick & efficient customer service
ConsNot as quick as some other websitesLack of markets vs other websites
Year Established 2004
Country (License) UK Gambling Commission for Customers in Great Britain
Min Deposit £5
Max Deposit £20,000 (per time)
- Visa (Debit)
- Bank Transfer/Wire
- Quick Cash
- Postal Order
- Apple Pay
- Bank Transfer/Wire
- Web Money
- Apple Pay
Our Betfred review covers everything you need to know about the online bookmaker, from claiming a sign-up offer to in-play betting markets. Here’s what you can expect to find in our comprehensive review:
- About Betfred Sportsbook
- Betfred Sportsbook Free Bet, Promo & Bonus Code
- In-Play & Cashout with Betfred
- Desktop & Website Based Experience with Betfred
- Mobile Website & App Based Experience
- Safety & Security When Playing with Betfred
- Customer Service & Support Experience
- Betfred: Final Overview
Betfred was launched by Fred Done with a handful of Northern bookies shops in the late 1960s, and its continued expansion since and subsequent launch of its digital platform in 2004 has seen Betfred excel in the online betting arena.
This is thanks, in large part, to their popular sportsbook while they’ve also continued their success with a growing chain of high street betting shops.
Betfred was relatively unknown outside of Manchester in the 1990s and early 2000s, but is today recognised as a household name by British punters.
There’s a good reason Betfred is known as ‘The Bonus King’, because they are the bookie with an abundance of bonus offers. This magnitude of sports betting bonus offers can often appear to be smoke and mirrors at first, but when you get on the right end of them for a big payday you’re happy they existed. More on their offers below…
A couple of well-known Betfred racing offers that make them an enticing option for punters are faller insurance, (which returns your stake if your jockey falls) and the Lucky 15s accumulator (which gives a massive 5x odds bonus if you pick a winner).
We like Betfred because it’s a traditional British bookie that hasn’t forgotten its roots.
Whilst it’s not always the best bookie for the highest football odds, or not the best place to find a wide range of international in-play betting markets, the Betfred bonus offers are second to none and it should be your go-to bookie for big horse racing meets at Cheltenham.
The Betfred sign-up offer for new customers is the standard £30 in free bets when you deposit £10, which is a bonus on offer from a lot of bookies.
A nice sweetener from Betfred is that they often throw in a fixed number of free spins on selected casino games, so this is worth checking out when you sign up to take advantage of any welcome offer.
It’s not just new punters who are well taken care of at Betfred. The member’s perks and offers are also pretty handsome too. A quick visit to the Betfred sportsbook promotions page and a scroll down the list will reveal that they offer a vast array of offers on different betting markets. There’s always something interesting going on with Betfred’s promos.
‘The Bonus King’ is known as one of the best bookies for boosting offers, like the Betfred hat-trick heaven, for example. If your first goalscorer bet goes on to score a hat-trick they’ll triple your original odds.
That outcome may seem pretty far-fetched, but it’s a free bonus for nothing and you’ll be quids in if it does happen.
Betfred in-play markets are pretty outdated with their visual commentary and stats system, all of which needs a face-lift. Other bookies tend to provide more information, which can help you to make a more informed in-play bet.
That being said, Betfred’s in-play markets are easily accessed from the homepage, and while they won’t blow your socks off with the range of in-play markets available, there are enough to satisfy.
The Betfred website makes it easy to switch between games and matches, which eases the in-play experience somewhat.
The amount of information provided does look dated, but it’s suited more to the professional gambler, or at least a punter who likes to crunch the data rather than watching a HD live-stream when betting in-play.
As you’d expect from a reputable bookie such as Betfred, there is a cashout option (and a partial cashout feature too), which allows you to assume greater control over your bets.
This is available on single and multiple bets, and there’s an easy-to-use cashout tab for simplicity.
The Betfred platform has been redesigned to be mobile-first, so the desktop experience is the same as mobile. This translates into a simplified and easy-to-navigate interface which, while a little on the dry side, is actually very pleasant to use.
The new side navigation means you can scroll down through the markets and easily select what you want to bet on, without venturing into different sections of the website and thus causing distractions to your gambling experience.
The homepage keeps things clean and makes the in-play and featured markets front and centre, along with the next 5 horse races to be run.
The overall site is fast to load and responsive, and combined with the straightforward and effective design this all makes for a positive web betting experience.
As mentioned above, Betfred has a mobile responsive website, alongside an app which is available on Android and iOS.
The app is smooth and well laid out, loads quickly and has been well designed, making for a positive user experience, much like the mobile-first website.
All major features from the website have made their way onto the Betfred app, so your betting experience will be just as complete on mobile using the app as it would be on a desktop.
Betfred’s operating company Petfre is licensed and regulated by the UK Gambling Commission
The bookie takes its customer welfare obligations seriously, and has an extensive responsible gambling section on its website, which provides a wealth of information on how punters can remain in control of their betting habits. Industry-standard limiting account features, a safer gambling charter, and plenty more is made available for customers.
The number of opportunities for contacting Betfred customer services is plentiful, with live chat and email being the main options. The live chat is clearly accessible from the home page, and this suggests a transparent approach to problem solving on Betfred’s behalf.
The FAQ section on Betfred’s website is fulsome and covers a wide range of possible issues a punter may have, and if the FAQs doesn’t resolve whatever problem you may have then there is 24/7 support via the aforementioned live chat and email. There is also phone support available, but this is subject to fixed hours of operation.
Where Betfred undoubtedly edges ahead of the competition is on the bonus front. As we’ve mentioned in this review, their nickname ‘The Bonus King’ gives more than a hint at what they excel at. If you’re looking for a bookie with great offers, promos and bonuses to keep you entertained and pique your interest with regular bet deals, then Betfred is the bookie for you.
Of course, this isn’t the be all and end all, there are a number of other important factors to take into consideration, and which we’ve outlined above.
In terms of odds offered, Betfred is not necessarily the strongest bookie in the market, but it does stand up well in other areas such as its easy-to-use website and mobile apps. If these are important for you upon review, then Betfred is a good option.
Their in-play options neither exceed expectations nor disappoint, they provide a solid offer, and the cashout feature does exactly what it says on the tin.
All in all, if you’re looking for a trustworthy UK bookie with a stand-up reputation, a decent sign-up offer and good promos once you’re a fully-fledged customer, then Betfred should come under consideration.
We recommend Betfred as a good bookmaker with which to bet. To secure the sign-up offer from Betfred, just click here for an easy and quick sign-up process, and you’ll be able to benefit from their £30 in free bets when you deposit £10 welcome offer.