ProsSafe & secure20+ years oldAward-winning customer service
ConsCan feel old in placesBonuses could be better
Year Established 2000
Country (License) UK Gambling Commission for Customers in Great Britain
Min Deposit £10
Max Deposit £99,999 (per time)
- Visa (Debit)
- Bank Transfer/Wire
- Quick Cash
- Postal Orders
- Apple Pay
- Bank Transfer/Wire
- Apple Pay
About William Hill Sportsbook
William Hill is widely regarded as one of the most popular sports betting brands in the UK. They have been at the forefront of gambling for as long as we can remember. William Hill covers a vast number of sports with some of the best betting offers covering the most popular sports.
The William Hill layout is more traditional than similar UK bookies, with hundreds of events and odds displayed across the homepage. The match odds are laid out in a compact and detailed way that reminds us of reading horseracing odds from a high-street betting shop. There are lots of odds, lots of betting info, and hundreds of available live markets. The congested layout could be somewhat overwhelming if you’re new to betting online.
William Hill Sportsbook Free Bet, Promo & Bonus Code
William Hill’s new customer sign-up offer is decent and they really look after their existing members with enticing promotions on popular betting markets. The main William Hill promos I can think of include accumulator insurance, bore draw, substitute follow, second place money-back offers, and lots more depending on the sporting calendar.
The William Hill welcome offer follows a similar format used by our preferred UK bookies bet £10 and earn a £30 bonus. When you sign-up to Hill’s make sure you claim the bonus offer and fill-out all of the required information. Place a bet for a tenner and get paid two fifteen quid free bets instantly.
In-Play & Cashout
William Hill provides in-play betting and cashout options for all sports.
Desktop & Website Based Experience
As expected from one of the UK’s most respected gambling brands, William Hill has all angles covered on it’s website. However, the design is one of our least favourite, because we prefer the less is more Silicon Valley modern approach.
That said, if you’re more old school and used to reading odds from the wall of the bookies or an expert gambler that likes a lot of information, William Hill is probably best suited to you. The website is relatively easy to navigate there’s a lot of content to keep punters occupied.
Mobile Website & App Based Experience
William Hill operates one of the best betting apps available and they were quite literally one of the earliest to embrace the mobile app market. The mobile product is somewhat similar to their website, however, it’s easier to navigate and less overwhelming. The mobile app is by far the most developed in our opinion. The constant design changes and new features can be a bit tedious. William Hill strives to be better while other UK bookies tend to stick to the basics.
Customer Service & Support Experience
The customer service is excellent both online and in-store. There is a call center, live chat, and email service for online queries and they don’t shy away from fixing customer issues. William Hill is a responsible brand that is very consumer focused, something older British bookies understand is a staple of a successful business.
Check-out William Hill today and make the most of the Bet £10 to get £30 back in free bets.