Unibet Sportsbook Review


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Unibet Sportsbook Free Bet & Review

Unibet Sportsbook Overall Rating





Website unibet.co.uk

Year Established 2004

Country (License) UK Gambling Commission for Customers in Great Britain

Min Deposit £10

Max Deposit £40,000 (per time)


About Unibet Sportsbook

Unibet are the parent company of a tonne of betting and gaming operations including Stan James, 32Red, Bingo.com and more. From a sportsbook perspective it’s been a slow burner in my opinion as they’ve attempted to challenge the competition, they haven’t quite infiltrated what could be considered the UK’s best betting sites.

Saying that, the company was established in 1997, so they’re still fairly fresh faced and are currently in the process of acquiring other assets rather than growing the single brand independently. The parent company is actually known as Kindred Group, but Unibet appears to be the flagship operation.

Unibet Sportsbook Free Bet, Promo & Bonus Code

Unibet have a moneyback welcome offer, which is a bit different to the majority of gambling sites in comparison. Instead of an upfront deposit bonus, it’s based on your first bet losing, therefore you’ll get bet refunded – if it wins you get no bonus, so it’s not the best welcome deal in my opinion.

In-Play & Cashout

The in-play system on desktop/pc is pretty simple and that’s also mirrored when you view the responsive version on your phone. You could say simple means basic, but it does the job that it is intended to do. It could perhaps benefit from some quicklinks to the various available in-play markets, but other than that the in play main page works well.

When you jump into a football match in-play, or tennis as examples, you’ll see a selection of markets available along with match insights featuring highlighted events ( alst corner for example) and digital commentary, which can be useful if you’re looking for event based betting. It’s a thoughtful innovation.

Cash out is available on single markets and when the red cash out symbol appears. Like most sites it’s available at the discretion of the operator and not every market or bet. It appears as though they do not currently operate a partial cash out feature.

Desktop & Website Based Experience

I really like the site, it’s clean and easy to navigate and clearly optimised to respond to the various device screens available to a customer be that tablet, laptop mobile or other.

I like the custom menu items and icons that allow you to find other areas of the site without overwhelming the display. Once you’re in the sports section for example there is a useful secondary sidebar nav for popular markets and then all markets. The main menu holds the top categories available to the average gambler. That navigation is broken into events as well as categories, so you may find Football listed but also ‘Transfer Specials’ if that’s current.

Mobile Website & App Based Experience

The website looks great on mobile and everything shrinks down nicely to fit on the screen. It appears to be fast and compact so you’re not having to scroll infinitely to find what you need. Menus are in common places keeping the experience simple and familiar.

They have arranged of apps for various gambling sections, with a specific download for sports betting. Its feels as though it carries all the functions of the optimised website version leading me to believe you’re using a dynamic version of the main website and not a completely separate system.

Customer Service & Support Experience

Unibet appear to be the most responsible sports betting site I’ve seen, they have lots of links to help and support channels with pages and pages of additional FAQs. All the contact sources are clearly displayed and they also appear to have an active support community should you wish to ask around.

About The Gambler

Ryan Murton is the Editor-in-chief at Bookies Reviews. He is a keen football & boxing fan. He also has an interest in the NFL. He is a passionate Burnley supporter & also likes the Green Bay Packers.

Ryan has previously worked for bookmakers like Betfair & Paddy Power, as well as working at Oddschecker, the odds comparison platform.

You can follow Ryan on Twitter or find him on LinkedIn.