Year Established 2004
Country (License) UK Gambling Commission for Customers in Great Britain
Min Deposit £10
Max Deposit £40,000 (per time)
- AVOID UNIBET!!
- AVOID UNIBET!!
Our Unibet review covers everything you need to know about the online bookmaker, from claiming a sign-up offer to in-play betting markets. Here’s what you can expect to find in our comprehensive review:
- About Unibet Sportsbook
- Unibet Sportsbook Free Bet, Promo & Bonus Code
- In-Play & Cashout with Unibet
- Desktop & Website Based Experience with Unibet
- Mobile Website & App Based Experience
- Unibet Safety & Security
- Customer Service & Support Experience
- Unibet: Final Overview
Unibet are the parent company of a number of betting and gaming operations including Stan James, 32Red, Bingo.com and more. From a sportsbook perspective it’s been a slow burner, in my opinion, as they’ve attempted to challenge the competition but haven’t quite infiltrated what could be considered the UK’s best betting sites.
Saying that, the company was established in 1997, so they’re still fairly fresh faced and are currently in the process of acquiring other assets rather than growing the single brand independently. The parent company is actually known as Kindred Group, but Unibet appears to be the flagship operation.
Unibet has a range of welcome offers for new customers, which is a breath of fresh air when compared to the standardisation and uniformity of offers that seem to be the norm for other bookies.
A moneyback welcome offer, which is a bit different to the majority of gambling sites in comparison, seems to be their flagship welcome bonus, although I’m not a huge fan of this. Instead of an upfront deposit bonus, it’s based on your first bet losing, therefore you’ll get bet refunded. However, if it wins you get no bonus, so it’s not the best welcome deal in my opinion.
Unibet also offers welcome bonuses for its casino operation.
For existing customers, there is a special offers section of the website which is home to a wide range of enticing promotions. Unibet does a great job of keeping its existing punters well stocked with promos, in our opinion.
The in-play system on desktop is pretty simple and that’s also mirrored when you view the responsive version on your phone. You could say simple means basic, but it does the job that it is intended to do. It could perhaps benefit from some quick links to the various available in-play markets, but other than that the in play main page works well.
When you jump into a football match in-play, or tennis as examples, you’ll see a selection of markets available along with match insights featuring highlighted events (last corner for example) and digital commentary, which can be useful if you’re looking for event based betting. It’s a thoughtful innovation.
Cashout is available on single markets and when the red cashout symbol appears. Like most sites it’s available at the discretion of the operator and not every market or bet. It appears as though they do not currently operate a partial cash out feature.
Unibet also has live streaming available for certain sports and events as part of its live betting feature.
I really like the site, it’s clean and easy to navigate and clearly optimised to respond to the various device screens available to a customer be that tablet, laptop, mobile or other.
I like the custom menu items and icons that allow you to find other areas of the site without overwhelming the display.
Once you’re in the sports section there is a useful secondary sidebar nav for popular markets and then all markets. The main menu holds the top categories available to the average gambler. That navigation is broken down into events as well as categories, so you may find football listed but also ‘transfer specials’ if that’s current.
The website looks great on mobile and everything shrinks down nicely to fit on the screen. It appears to be fast and compact so you’re not having to scroll infinitely to find what you need. Menus are in common places keeping the experience simple and familiar.
They have a range of apps for various gambling sections, with a specific download for sports betting and dedicated apps for their casino and poker operations too.
It feels as though it carries all the functions of the optimised website version, which leads me to believe you’re using a dynamic version of the main website and not a completely separate system.
As is standard for all UK bookies, Unibet is regulated by the UK Gambling Commission, and it appears to take customer wellbeing seriously with self-imposed deposit limits and other safeguarding measures available to customers.
This is all backed up by the extensive ‘Safer Gambling’ section on the Unibet website, which has a lot of actionable information to enable customers to remain in control of their betting activities.
Unibet appear to be one of the most responsible sports betting sites I’ve seen. They have lots of links to help and support channels with pages and pages of additional FAQs. All the contact sources are clearly displayed and they also appear to have an active support community should you wish to ask around.
As has come to be the norm, there is 24/7 support via the chat feature, with email response being reasonably prompt. There is also telephone support.
Overall, Unibet is a solid bookie which offers all the key things you’d want from a reliable and trustworthy bookmaker.
While we’re not entirely convinced by their welcome offers for new customers, their promos for existing punters are good, and the in-play feature stands up, as does the overall betting experience thanks to the slick website and mobile app.
A nod must be given to the company’s customer service and attention to detail around customer welfare. Overall, we think Unibet is a good bookie and it certainly offers a better experience than many others.