Year Established 2000
Country (License) UK Gambling Commission for Customers in Great Britain
Min Deposit £10
Max Deposit £50,000 (per time)
- AVOID BETFAIR!!
- AVOID BETFAIR!!
Our Betfair review covers everything you need to know about the online bookmaker, from claiming a sign-up offer to in-play betting markets. Here’s what you can expect to find in our comprehensive review:
- About Betfair Sportsbook
- Betfair Sportsbook Free Bet, Promo & Bonus Code
- In-Play & Cashout with Betfair
- Desktop & Website Based Experience with Betfair
- Mobile Website & App Based Experience
- Betfair Safety & Security
- Customer Service & Support Experience
- Betfair: Final Overview
Betfair is well known for its game-changing betting exchange and was the first operator to provide peer to peer exchange gambling that lets people bet against one other.
Betfair pioneered the industry with its innovative approach and the success of the exchange helped them build a very successful sportsbook product, which has gone on to become equally popular.
The website is well regarded as one of the best in the business so is easily one of the UK’s top 10 online bookies. Even without a high street betting shop, they remain ever-popular among the hardcore sports betting fans.
Betfair are part of the Paddy Power Betfair group, which is a giant in global sports betting services. Their offers are great and you’ll be rewarded with decent odds and daily deals on most markets.
We’d say Betfair was a progressive brand, in that it’s not the first choice for a casual punter new to online betting. Eventually, the lure of the high odds available on the betting exchange and perhaps the option to lay bets encourages people to give it a try.
Betfair has lots of what we call semi-aggressive membership offers and they email regular users to lure them back to the site with fresh deals and daily promotions. But that’s not such a bad thing if you want to stay up to date with the most lucrative Betfair promos.
The promotions are generally very good, especially around big gambling events like horse racing (Royal Ascot) or a high profile football game (like the FA Cup Final). A savvy bettor can learn to use the offers to their advantage and gain the extra value on offer.
Betfair has plenty of offers revolving around free bets, and also offers best odds guaranteed on a lot of markets.
The Betfair in-play betting market is pretty standard, which means it’s difficult to the hype as the standard is generally good in this industry. Bookies need to offer something extraordinary to shine in the in-play market, so even though their system is technically good, it’s a standard offering nowadays.
With that said, Betfair Exchange in-play markets are the best in the world. The fact that anyone can lay a bet on the Exchange, means as a punter you can pretty much bet in-play on any outcome as long as someone has set a market.
The cashout feature on Betfair is really good and they apply it to a lot of the in-play markets.
The Betfair platform is very easy to use and they’ve designed a very tidy website. You can easily switch between sportsbook and betting exchange with one login and one wallet, which makes it easy when you’re looking for the best value between both platforms.
We recommend you be careful when using Betfair’s Exchange for the first time to make sure you confirm your bets and that they’ve been matched. Don’t assume that bets are placed with one click of a button – there are a couple of extra steps on Betfair and you might not always get your bet on if the odds shorten before your bet is accepted.
The Betfair tips blog and the inclusion of high-quality racing time-form data sets them apart from the other brands who just buy off the shelf content from the Racing Post or Sporting Life.
The Betfair team goes the extra mile in terms of educating their customers and not only about spamming bonus offers and taking high bet volumes. Maybe this is because they want to make bookies out of all of us and earn commission on the bets we lay on the Exchange.
Betfair invented the now popular cashout feature which was tailored for mobile users on the move. The Betfair app is fully loaded with markets and does everything you’d expect from a mobile betting service.
Simply put, the Betfair app is the leader when it comes to mobile betting across the major bookies.
Betfair’s thoroughness doesn’t stop when it comes to customer security and safety. Fully licensed, as you’d expect, by the UK Gambling Commission, and outlining a lot of detail around how they protect user data in their security section, they’re one of the best in the business.
Their safer gambling section also displays a willingness to go above and beyond when it comes to customer welfare. Betfair have a number of safe gambling tools available for users as well as a wealth of information about how to play safe.
At first, Betfair seemed like a forceful sales-based brand, as they would regularly email to check-in and even used to call if I stopped spending for a while, which put me off the brand.
The customer service levels are pretty high and services from chat to email and are well equipped to look after their punters, so even if you can’t find what you’re looking for in their fairly comprehensive FAQs section you’ll be able to speak to someone reasonably easily.
Summing up our Betfair review, they’re a market leader who pioneered the peer to peer betting exchange, and who continue to offer good promotions as well as a leading in-play experience.
On top of that, they have a superior attitude to customer security and welfare, both areas which reinforce the already impressive strengths of their betting product.
We don’t recommend using Betfair at the moment, but we would recommend looking at Betfair alternatives as there are loads!